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sisvu:description ROLE AND AIMS OF TRADE AND TRADE BUSINESS IN THE ECONOMY Definitions of trade. Trade in the country development. Subjects of trade operations. Characteristics of retail and wholesale business. Possible development trends in trade, companies and industry. MARKETING BUSINESS APPROACH AND STRATEGY OF DISTRIBUTION CHANNELS Definition and determining of market volume relating to wholesaling and retailing (classification, trends, employment). Changes on the market and market segmentation. Possible competing methods (pricing, nonpricing). Advantages of particular distribution channels (channel depth vs. costs and benefits). Functions of distribution channels (supply, sale, warehousing, transport, sorting, financing, collecting and using business information, risk taking). Logistics approach in physical distribution management. STRATEGIC PLANNING IN TRADE Elements of strategic planning in trade. Establishing of entrepreneurial advantages and identities on the market. Levels of planning. Financial, infrastructural and performing resources in wholesaling. Subject of wholesaling (comparative analysis, selection of commodities and services market, assortment selection, suppliers? selection). Planning, negotiating and realizing of wholesale business. Analysis of wholesale business profitability (sources of finance, costs definition and analysis, calculation). STRATEGIC PLANNING AND ORGANIZATION OF RETAIL BUSINESS Definition of retail market and selection of retailing business subjects (assortment of product and services). Pricing strategies (calculation, amount of funds covered). Selection of suppliers. Promotion strategies in retailing 488 (media, merchandising). Typology of retail outlets (according to different criteria). Non-store retailing (direct-mail catalogue retailing, party selling, direct selling, vending machines retailing, TV home shopping, internet-selling). Planning and choosing store location. Space management, visual merchandising. Store productivity measures. Point-of-sale systems (advantages and disadvantag (en)
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