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sisvu:academicYear 2005 (xsd:int)
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sisvu:description BASIC AND SPECIAL CHARACTERISTICS OF TRADE AND TRADE MANAGEMENT Trade functions. Economic value of trade. Classification of trade structure and theories of structural changes. Concept, basic functions, levels and areas of trade management. Surrounding factors for the management of trade. PLAN DEVELOPMENT AND STRATEGIC PLANNING IN TRADE Definition of planning and characteristics of efficient planning. Usefulness of planning. Types of planning. Steps in the planning process. Frameworks for strategic thinking. Components of strategic planning. IDENTIFYING TARGET BUYERS AND GATHERING INFORMATION NEEDED FOR DEVELOPING AND MODIFYING TRADE STRATEGIES Identifying consumer needs and characteristics. Steps in decision-making of consumers. Specific uses of consumer decision-making in retail. Role and components of trade information system. Process of marketing research in trade. ORGANIZATION AND MANAGEMENT OF HUMAN RESOURCES IN TRADE Grouping of tasks into responsibilities. Grouping of responsibilities into departments. Determining the relation between authority. Structuring different trade organizations. Planning human resources. Recruitment of human resources. Training and development of human resources. Work performance appraisal. Awarding employees. Legal surrounding for management of human resources. LEADING AND MOTIVATING HUMAN RESOURCES AND COMMUNICATION INSIDE TRADE ORGANIZATION 335 Creation of successful groups and teams in trade organizations. Defining motivation, importance of motivation and motivation process. Models of leader?s behaviour. Definition and process of communicating. Ways of communicating. Surmounting obstacles through effective communicating. OPERATIONS, MANAGEMENT INFORMATION SYSTEMS AND CONTROL IN TRADE ORGANIZATIONS Defining operational management and activities connected with operational management. Planning and shaping of operational systems in retail organizations. Managing invenory, quality and productivity. Types of management information systems. The impact of information systems developme (en)
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