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sisvu:description 1. Koncepcija međunarodnog marketinga 2. Sustav i proces 3. Odnos međunarodnog marketinga i međunarodne trgovine 4. Međunarodno okruženje 5. Specifičnosti u odnosu na nacionalno okruženje 6. Istraživanje stranih tržišta 7. Izvori podataka 8. Metode i tehnike istraživanja stranih tržišta 9. Proces istraživanja stranih tržišta 10. Segmentiranje tržišta 11. Strategije u međunarodnom marketingu 12. Osnovne odrednice i oblikovanje strategije 13. Strategija nastupa na inozemnom tržištu 14. Klasične strategije i složene strategije 15. Strategija djelovanja na inozemnom tržištu 16. Prodaja i distribucija na inozemnom tržištu 17. Promocija na inozemnom tržištu 18. Usluge u međunarodnoj razmjeni 19. Cijene i uvjeti na stranim tržištima 20. Financiranje i ugovaranje 21. Recipročni poslovi 22. Strategije uključivanja segmentiranih tržišta u marketinški program 23. Internacionalizacija poslovanja 24. Međunarodna poduzeća 25. Grupe poduzeća 26. Organizacija marketinga u međunarodnim poduzećima 27. Kotiranje na tržištima vrijednosnih papira 28. Potrebna procedura i dokumentacija za Joint venture kapital 29. Mogućnosti i šanse Hrvatske u međunarodnom transferu kapitala 30. Zaključna razmatranja (hr)
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