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sisvu:academicYear 2006 (xsd:int)
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sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/23931/2006/74075>
sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/23931/2006/88399>
sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/23931/2006/88400>
sisvu:description Pojmovno određenje koncepta e-poslovanja. Okruženje e-poslovanja. Globalna infrastruktura. Elementi sustava e-poslovanja. Obilježja usluga i upravljanja u e-poslovanju. Dosadašnji razvitak e-poslovanja. Razvojne faze. Problemi. Aktualno stanje i trendovi za budućnost. Modeli e-poslovanja po pojedinim djelatnostima. Online prodaja vlastitih dobara i usluga. Elektroničko trgovanje. Online zabava i rekreacija. Elektroničko bankarstvo i online financijske transakcije. Elektroničko izdavaštvo i nakladništvo. Elektronička tržišta. Čimbenici od utjecaja na strategiju e-poslovanja. Koncept lanca vrijednosti. Strategija postupnog osvajanja tržišne pozicije u e-poslovanju. Poslovni modeli. Izvođenje taktike iz strategije e-poslovanja. Uspostavljanje korporacijskog web mjesta. Oblikovanje, implementacija, održavanje i marketing korporacijskog web mjesta. Mjerenje učinkovitosti korporacijskog web mjesta. Perspektive e-poslovanja. (hr)
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