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sisvu:academicYear 2008 (xsd:int)
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sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/24070/2008/199489>
sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/24070/2008/199490>
sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/24070/2008/199554>
sisvu:courseInstanceOfCourseInstanceLecturer <http://kent.zpr.fer.hr:8080/educationalProgram/resource/courseInstanceLecturer/24070/2008/199555>
sisvu:description 1. Koncepcija marketinga i suvremena prodaja 2. Svrha, ciljevi i zadaci prodaje 3. Istraživanje za potrebe prodaje 4. Politika i strategije prodaje 5. Sadržaj plana prodaje 6. Organizacija prodaje 7. Operativna priprema prodaje 8. Prospecting- uočavanje kupaca 9. Prospecting- procjena kupaca 10. Presenting- uvjeravanje kupaca 11. Ugovaranje prodaje 12. Vođenje poslovnih pregovora 13. Clousing- zaključivanje ugovora 14. Psihologija u prodaji 15. Informacijski sustavi prodaje 16. Evidencija prodaje 17. Osobna prodaja 18. Kontrola prodajnog poslovanja 19. Kontrola godišnjeg plana 20. Kontrola profitabilnosti 21. Kontrola uspješnosti 22. Strateška kontrola 23. Analiza prodaje 24. Revizija prodaje 25. Sustav distribucije prodane robe 26. Ocjenjivanje članica kanala prodaje 1 27. Fizička distribucija 28. Posebni oblici prodaje (hr)
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sisvu:teachedInProgrammeTerm <http://kent.zpr.fer.hr:8080/educationalProgram/resource/programmeTerm/19125/8>
rdf:type univ-ont:CourseInstance