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sisvu:description 1. Uvod u marketing 2. Poimanje tržišta 3. Marketing u organizacijama 4. Suvremeni izazovi marketingu 5. Strateška osnova za primjenu marketinga 6. Proces marketinga i marketing plan 7. Okruženje marketinga 8. Informativna osnova za marketinške odluke 9. Mjerenje i predviđanje potražnje 10. Tržišta krajnje potrošnje i ponašanje u kupnji 11. Tržišta poslovne potrošnje i ponašanje u kupnji 12. Analiza konkurencije 13. Segmentacija tržišta 14. Diferenciranje i pozicioniranje ponude 15. Strategije prema tipovima poduzeća 16. Razvijanje novih proizvoda 17. Upravljanje proizvodom tijekom životnog vijeka 18. Upravljanje proizvodom: marka, garancija, etiketiranje, pakiranje 19. Odlučivanje o cijenama 20. Upravljanje prodajom i distribucijom 21. Integrirane marketinške komunikacije 22. Oglašavanje, unapređenje prodaje, odnosi s javnošću 23. Upravljanje osobnom prodajom 24. Direktni i on-line marketing 25. Organizacija marketinga 26. Primjena i kontrola marketinga 27. Marketing usluga 28. Institucijski marketing 29. Interni marketing 30. Međunarodni marketing (hr)
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